Tip Sheets

Top 10 Signs That You Need a Marketing Plan

10. Customers keep saying, “We haven’t heard from you in a while.”

9. Each of your company’s marketing materials look different.

8. You spend most of a meeting explaining what you do.

7. Prospects would rather talk about your competitor.

6. When asked what makes your company unique, the room gets quiet.

5. Your banker keeps stopping by to “get a handle on things.”

4. Your heart races when someone says, “Tell me about your company.”

3. Your administrative assistant handles your marketing.

2. Her sister designs your brochures.

1. Her son runs your website.

If this describes you, visit marketing whiz Jay Lipe, author of the Top 10 List, at www.emergemarketing.com or e-mail him at lipe@emergemarketing.com and ask for his free article, “The 10 Commandments of Successful Marketing.”

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