Tips
for the Apprentice Expert
Write
a one-paragraph biography of yourself such as you might see listed
at the end of a seminar description. How can you describe yourself in
a brief and interesting way?
Make
a list of 10 tip sheet subjects. Write one of them. Now make
a list of all the ways you can use this list. Pick one and go for it.
Find
5 potential affinity groups (see Gale's Encyclopedia of Associations
or ask your reference librarian for a similar publication). Send for information
and study it. How might you be of service to them?
Challenge
yourself to expand your mastery in one area. Join Toastmasters,
for instance, if your speaking skills need to be polished, or take a class
in marketing your articles. Keep learning more about your subject, too.
Make
a list of 6 basic questions a radio or TV interviewer might ask
you. Turn them into a sample interview in Q&A format and add to your
press kit.
Consciously
watch experts in action. What can you emulate? What would you
avoid? If you can find an autobiography of an expert you admire, read
it for clues about how they built their reputation.
Make
an appointment with a portrait photographer and get a picture
of yourself that you love. Use it on your brochures or marketing material
and always offer it to a magazine that's publishing your article or conference
where you'll be speaking.
Avoid
the common mistake of thinking One Big Appearance will clinch
your career. No, not even Oprah. Establishing yourself as an expert is
an ongoing process that needs to be nurtured and built one step at a time.
Imagine
you've been invited to speak at your local Rotary luncheon. Write
an introduction to give the person who will be introducing you to the
audience.
Print
your favorite tip sheet on a bookmark to give as a handout. Don't
forget to include contact information for yourself.
There's
more where this came from.
Order Winning Ways now!
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